Coinbase’s latest ad campaign features a striking comparison: in 2015, the median U.S. home cost around 30,000 BTC; today, that price has dropped to roughly 5 BTC.

Priced in dollars, U.S. home values climbed from approximately $170,000 to over $320,000 during the same timeframe—a 94% increase.

This reframing aims to position Bitcoin not as speculation, but as “money from the future".

The two-spot campaign uses cinematic drone visuals and data-driven scripting. One video, titled "Money From the Future," opens with sweeping imagery of fighter jets and construction, asking: “Who’s upgrading the most important tech of all, our money?” . Another, "Bitcoin House," starkly poses: “If home prices keep falling in Bitcoin, why do they keep rising in dollars?”

This messaging arrives at a moment of stubborn inflation, Bitcoin breaking the $100,000 mark, and renewed scrutiny of Federal Reserve policy.

By depicting a decline of 99% in home prices when measured in BTC, Coinbase challenges viewers to reconsider wealth and purchasing power through a crypto lens.

Coinbase accompanies the campaign with billboard and digital ads, along with its lobbying initiative “Stand With Crypto,” targeting regulatory clarity in the U.S., Canada, UK, and Australia.

The ads underscore Coinbase's twin mission: normalize Bitcoin use and shape legislative…