Thailand’s Brooker Group - best known as the owner of Fortune Asia, is spearheading a major strategic shift, amplifying its investment focus on Bitcoin, DeFi, and blockchain infrastructure. Founded in 1994 by Chan Bulakul and publicly listed since 2001, Brooker Group has emerged as the largest digital-asset holding public company in Southeast Asia, with its crypto exposure ranking within the top 15 globally.

Strategic Move into Crypto

Beginning in 2020, Brooker Group established a dedicated digital assets division. Since then, it has:

• Become the #1 public crypto holder in Southeast Asia, and #2 in all of Asia.

• Invested in prominent platforms including Binance Labs, supporting DeFi protocols and developer ecosystems.

This transformation reflects a broader pivot from traditional lending and advisory services toward the emerging Web3 economy, with strategic allocations across Bitcoin, Ethereum-based projects, and tokenized assets.

Implications & Market Position

Institutional ValidationAs a respected public firm backing digital assets, Brooker sends a strong signal of confidence, potentially encouraging broader institutional and regional adoption.

Regional LeadershipOwning Fortune Asia, the group wields influential media presence. Their Web3 strategy could drive regulatory dialogue, cross-border partnerships, and investment interest in Southeast Asia.

DeFi & Ecosystem PlayBrooker’s investments in Binance Labs and other DeFi projects…